沧州农特产包装设计策略研究设计艺术学专业论文.docxVIP

河北科技大学硕士学位论文 II 万方数据 AbstractNowadays，urbanization Abstract Nowadays，urbanization is continually expanding in the course of modernization and industrialization．Farm produce and specialties become increasingly popular as they satisfy the desires of the general public for safe products and a simple life．The unique specialties gradually make access into production and circulation in the modem commodity market,and have become an indispensible part of the local economy due to its contribution to the local economic development．However,as the profit-driven commercial motivation often overwhelms cultural of farm exploration，package design produce and specialties seem to be identical and are short of cultural connotations． Therefore，it is necessary to study the package design for the farm produce and calls for a return to the original specialties culture． Changzhou lies in the northeast of Hebei Province，facing the Bohai Sea to the east， close to Beijing and Tianjin to the north,and bordered with Shandong on the south． Golden silk jujube produced here sell well both at home and abroad，and has become one of the most important economic pillars and influential specialties of Cangzhou．As investigations conducted by the author found that serious issues exists in the package design of the golden silk jujube，the paper aims to study the current situation and analyze the shortage of package design of Cangzhou’S specialties by investigating the local culture and the form produce there and also by collecting the packages of the local farm produce，with the aim to come up with a set of improvement strategy for the package design．The thesis discusses the innovation of the package design from multiple perspectives including but not limited to the heritage and highlight of regional culture， local design elements as well as brand building．This thesis proposes the idea of comprehensively improving the specialties package design by means of comparative study an