NEW GOM2-GLOBAL STRATEGY AND INDUSTRY GLOBALIZATION POTENTIAL (UPDATE)培训教材.pptVIP

硬商品买卖在阿里巴巴 软商品交易在阿里巧巧 硬商品买卖在阿里巴巴 软商品交易在阿里巧巧 GOM 2 Global Strategy Industry Globalization Potential Globalization Globalization is more than just Westernization (Frank Griffel): Islamic fundamentalism Globalization and History by Jeffrey Williamson and Kevin O’Rourke Globalization also flourished in the 19th c and then faltered. Railroad and steamships, submarine telegraph cables and Suez Canal (1869) all encouraged a huge expansion of trade, global investment and migration. “By 1914, there was hardly a village or town anywhere on the globe whose prices were not influenced by distant foreign markets, whose infrastructure was not financed by foreign capital, whose engineering, manufacturing, and even business skills were not imported from abroad.” Governments powerless in face of illegal trade in drugs, arms, intellectual property, people and money. Globalization NA intra-regional trade volume 421 billion USD, 6.8% of the global total European intra-regional trade volume 1,624 billion USD, 26.7% of the global total Asia-Pacific Intra-regional Trade volume 807 billion USD, 13% of the global total Trade between EU and Asia-Pacific region 477 billion USD, 7.7% Of the global total Trade between NA and Asia-Pacific region 652 billion USD, 10.5% of the global total Trade between EU and NA 469 billion USD, 7.4% of the global total Balance between Globalization and Regionalization Strategy Economic Logic Staging Arenas Vehicles Differentiators Where will we be active? Which product categories? Which market segments? Which geographic areas? Which core technologies? Which value-creation stages? What will be our speed and Sequence of moves? Speed of expansion? Sequence of initiatives? How will we obtain our returns? Lowest costs through scale advantages? Lowest costs through scope and replication advantages? Premium prices due to unmatchable service? Premium prices due to proprietary product features? How will we get there? Internal development? Joint ventu