开题报告-物流产业大数据平台.DOCVIP

摘 要 上世纪90年代我国的医药流通体制的改革起步, 2004 年我国 向外资开放了医药流通领域，医药流通领域现在已经进入关键的时期, 国外的很多跨 国医药公司纷纷进入中国市场。而目前在医药流通行业中，无论是制药企业还是流通 企业, 在企业规模、技术创新和企业管理方面都与跨国企业有着巨大的差距。中国的医药企业要想生存，就必须建立、完善医药物流配送体系, 提高自己的竞争力。 本文采用理论联系实际的方法, 首先阐述了医药物流物流的内涵和供应链管理理论与医药物流的关系，并分析了成都神州医药有限公司的物流配送现状以及存在的问题。并且提出了神州医药物流的发展策略，具体阐述了在当前的我国医药流通环境下，成都神州医药公司如何如何根据自身的特点来发展医药物流体系。 本文创新之处通过借鉴国外医药行业物流配送成功经验提出了成都神州医药的企业物流发展的对策、措施和建议。通过来探讨如何利用现代化的技术手段, 建立医药电子商务物流发展模型。 关键词：医药流通 物流配送 发展模型 ABSTRACT Chinas pharmaceutical distribution system reform started in the 1990s, , China open to foreign investment in 2004 the field of pharmaceutical distribution, pharmaceutical distribution field has now entered a critical period, many foreign multinational pharmaceutical companies have entered the Chinese market. In the pharmaceutical distribution industry, whether it is a pharmaceutical company or circulation enterprises, and multinational corporations have a huge gap in firm size, technological innovation and enterprise management. Chinas pharmaceutical enterprises in order to survive, it must establish and perfect the pharmaceutical logistics distribution system, to improve their competitiveness. In this paper, the theory with the actual method, first described the connotation of the medical logistics logistics and supply chain management theory and the relationship of the medical logistics, and Shenzhou Pharmaceutical Co., Ltd. in Chengdu logistics status and existing problems. And put forward the development strategy of the Divine medical logistics, specifically addressed in the current environment of Chinas pharmaceutical distribution, Chengdu Divine pharmaceutical companies how their own characteristics to the development of pharmaceutical logistics system. This article proposed innovation by drawing on the logistics successful experience of foreign pharmaceutical industry the Chengdu Divine medicine enterprises Logistics Development Strategy, measures and recommendations. To explore how to use modern technology to establis