三星与苹果复杂专利战.docVIP

三星与苹果复杂专利战 　　Laura Sydell: Apple and Samsung are out to get each other. 　　Carl Howe: This is officially World War III. 　　Laura: Carl Howe is an analyst with [1]Yankee Group. 　　Carl: I think this is a case of whether the iPhone really, as Apple claims, changed the world, in 2007. 　　Laura: Howe says think about the smartphone you had before that. 　　Carl: Phone designs were kind of 2)boxy and they had keyboards. 　　Laura: When iPhone came out, the commercials showed a hand interacting with the glowing elegant iPhone. 　　(Soundbite of commercial) 　　Narrator: This is how you turn it on. This is your music. 　　Laura: It had soft edges and a clear glass face. 　　(Soundbite of commercial) 　　Narrator: And this...is a call, on your iPhone. 　　劳拉·斯德尔：苹果和三星都想彻底收服对方。 　　卡尔·霍维：这是正式的“第三次世界大战”。 　　劳拉：卡尔·霍维是扬基集团的一位分析家。 　　卡尔：我认为这个案例是有关苹果是否真如他们声称的那样：在2007年改变了世界。 　　劳拉：霍维说回想一下（苹果手机出现）之前你所拥有的智能手机的样子。 　　卡尔：那时的手机外观几乎是四方形的，而且有键盘。 　　劳拉：当苹果手机出现后，广告展现了手与耀眼而雅致的苹果手机之间的互动。 　　（广告片段录音） 　　旁白：你就像这样开启它，倾听你的音乐。 　　劳拉：它有着光滑的边缘和清晰的镜面。（广告片段录音） 　　旁白：而这……是在你苹果手机上接到的电话。 　　Laura: iPhone was a big hit and Howe says other smartphone makers, including Samsung, changed the way they designed their phones. 　　Carl: After iPhone was introduced, suddenly all the designs looked like black 3)slabs with touch 4)interfaces, no keyboards and lots of icons. 　　Laura: Imitation may be the sincerest form of flattery but in the world of business, where style and design are part of what make a brand like Apple unique, imitation is seen more as a way to confuse customers. Howe says Apple patented designs for its iPhone and iPad tablet. 　　Carl: They’re things like a flat, clear surface on the front of the product or a 5)rectangular product with four evenly 6)rounded corners. Lots of things that just sound like, oh, you can get a patent for that? But they fundamentally determine what the device looks like. 　　Laura: Samsung and Apple would not speak on tape for this story. A recent court filing by Apple compared