中国家用轿车的性价比初探及展望-.doc

毕 业 论 文 课 题 名 称 中国家用轿车的性价比初探及展望 ——家用轿车的发展趋势 分 院/专 业 班 级 学 号 学 生 姓 名 指导教师： 摘 要 当今，轿车业是我国国民经济的支柱产业之一。轿车业是典型的规模经济，集技术密集、资金密集、劳动密集于一身。随着人们经济能力的提升，轿车逐渐开始进入普通家庭，成为人们工作生活旅游的必备交通工具。我国轿车业通过加速建立大批量生产体制，降低成本，提高质量，从而增强市场竞争力，实现扩大出口的战略目标。 本文对中国家用轿车进行了多方面的研究。首先说明研究家用轿车发展趋势的背景意义，对家用轿车的性价比的概念和评级标准进行了分析，阐释了性价比的含义、性价比应关注的评价指标，接着对中国家用轿车市场状况及发展趋势进行了研究，探讨了其发展的原因和存在的问题，在此基础上进而论述了中国家用轿车的品牌国际化、生产规模年轻化以及节能环保化等未来的发展趋势。 关键词：家用轿车；性价比；发展趋势 Abstract Nowadays, the car industry is one of the pillar industry of national economy in our country. The automobile industry is a typical set of economies of scale, technology intensive, capital intensive, labor intensive.With the?improvement of the economy ability, cars gradually began to enter the ordinary families, and become the necessary traffic tools for people’s work and life travel.The car industry accelerate established the car manufacture system to reduce costs, improve quality, and enhance market competitiveness, realize the strategic goal of expanding exports This paper studied on Chinese household car, first shows the background of the development trend of family car and analysis of the concept of family car price and rating criteria, and illustrates the meaning of value which should pay attention to cost performance evaluation index. And then studied the status and development trend of Chinese family car market, and analyses the causes of its development and the existing problems. Based on that, discusses the development trend of the Chinese family car in the future, including brand rejuvenation of internationalization, the scale of production and energy conservation and environmental protection etc. Keywords: family car; value for money; development trend 窗体顶端 窗体底端 目 录 第1章 绪论 2 1.1 本课题的目的和意义 2 1.2 本课题现有技术情况 2 1.3 本课题应解决的主要问题及技术要求 3 第2章 轿车性价比的概念及评价标准 4 2.1 准轿车性价比的概念 4 2.2 轿车性价比的评价标准 5 第3章 中国家用轿车的发展现状 7 3.1 家用轿车的发展现状 7 3.1.1 轿车发展现状 7 3.1.2 轿车销售现状 8 3.1.3 新能源轿车的发展 8 3.2 家用轿车的发展原因 8 3.2.1国家政策的鼓励 8 3