从西快餐看快餐的经营CA.docVIP

从西式快餐看中式快餐的连锁经营之路 PAGE IV PAGE III 毕业设计说明书(论文) 题目：从西式快餐看中式快餐的连锁经营之路 学生姓名： 朱 七 七 学 号： 1407102 专业班级： 人力071班 指导教师： 安 五 系 部： 经济管理系 二零一一年五月 Watching Chinese fast food from western fast-food chain operation path Abstract Western fast food and Chinese fast food in the increasingly intense competition in the case of the development of Chinese fast food industry is incompatible with the needs of the community where there is mainly the slow development of Chinese fast food varieties, production, backward technology, industrialization and low level of organization. To KFC, McDonald#039;s Western-style fast-food industry, represented by chain is expanding rapidly, while the Chinese fast food is a difficult situation. Practice has proved that simple imitation of western fast food can not make the rapid development of Chinese fast food to embark on a road. Small scale, backward management and lack of standardization has become an obstacle to the development of Chinese fast food chain. As rapid economic development and progress of fast food and is closely related with China#039;s fast-food industry is bound to China#039;s rapid economic development, showing a broad market prospect and huge market potential. Based on the Western fast food and deep understanding of Chinese fast food, fast food from the ocean in the advantages and disadvantages of fast food start were compared, and some relevant information through the collection and data analysis, from a different point of 6#00aa00view of prospects for the development of Chinese fast food, to find out Chinese fast food chain development. KEY WORDS: Western fast food, Chinese fast food, Contrast, Inspiration Standardization 从西式快餐看中式快餐的连锁经营之路 摘 要 在西式快餐与中式快餐竞争日益白热化的情况下，中国快餐业的发展与社会需求还有不相适应的地方，主要是中式快餐品种开发缓慢，生产技术落后，产业化和组织化程度低等。以肯德基、麦当劳为代表的西式快餐业采用连锁扩张迅速，而中式快餐却处境艰难。实践证明，简单的模仿西式快餐无法让中式快餐走上一条迅速发展的道路。规模小、管理落后和标准化缺失已成为中式快餐连锁发展的障碍。由于快餐与经济高速发展进步密切相关，中国的快餐业必