中国不锈钢流通商的转型升级-MetalBulletin.PDF

Johnson He, Yantai Oriental Industry Group 中国不锈钢流通商的转型升级 The future direction of Chinese stainless steel distributors Yantai Oriental Industry Group June 2012  中国流通商的现状 The Situation of Chinese Stainless Steel Distributors  中国流通商的转型升级 TheTransformation and Upgrading of Chinese Stainless Steel Distributors 烟台东方观点 Yantai Orientals Opinion 烟台东方工业集团介绍 The Development of Yantai Oriental Stainless Steel Industry Co.,LTD June 2012 中国流通商的现状 The situation of Chinese stainless steel distributors  在中国不锈钢市场进入快速成长期时，由于钢厂产能的集中释放， 下游终端用户分散，需求不稳及不锈钢流通商缓冲作用等因素，中 国不锈钢流通商数量呈快速增长趋势。但随着中国不锈钢市场进入 成熟期，钢厂产能过剩，供给大于需求，同时迫于不锈钢行业微利 的压力，处于市场中间位置的不锈钢流通商已不能满足市场需求并 且呈现出以下特点：  When Chinese stainless steel market stayed in fast-growing stage, the number of stainless steel distributors increased rapidly due to the release of steel production, the scattered end-users, unstable demand, and the financial role of distributors etc. But now Chinese stainless steel market enters mature stage, under the pressure of excess production capacity from steel mills, exceeded supply than demand, and low profit margin, Chinese stainless steel distributors presents following characteristics: June 2012 (1)强化核心竞争力：据统计目前中国不锈钢流通商已经达到5000家，不 锈钢流通商同质化竞争激烈，普遍体现为竞争力的缺失，后续发展没有明 确的方向和目标。近年来中国较大规模的不锈钢流通商逐渐意识到企业要 想快速发展必须具备较强的核心竞争力，力求通过不锈钢的销售、加工、 配送等方面的不断提升达到核心竞争力的培养。 (1) The Enhancement of Core Competence : Now, the number of Chinese stainless steel distributors grow up to above 5,000, which lead to the high degree of homogeneity, the lack of competitiveness, and the uncertain direction and goals of subsequent development. Recently, some large Chinese stainless steel distributors have