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团队策划.doc

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团队策划

超级本伴你“启梦”新纪元宏碁超级本启梦营销策划书策划团队：团队成员：桑梦凡黄丽娟李静李根徐小虎王易刘念策划时间：2012年9月13日星期四目录第一章市场分析·············································································································4 1.1电脑的行业环境··················································································································4 1.2电脑的创新环境分析··············································································································4 1.3超级本的行业分析··················································································································5 1.3.1市场地位·······························································································································5 1.3.2竞争对手 ·······························································································································5 第二章调研报告··············································································································6 2.1调研市场背景··························································································································6 2.2调研目的···································································································································7 2.3调研对象和调研内容··············································································································7 2.4调研研究方法··························································································································7 2.5调研假设···································································································································7 第三章产品概念·············································································································8 3.1产品发展方向··························································································································8 3.2产品的概念···············································································