杭州vlt公司营销战略分析word格式论文.docxVIP

杭州 VLT 公司营销战略研究摘要随着世界经济和建设的快速发展，精细化工产业化进程的逐步加快，世界化 工产业迎来巨大的发展势头。在利好的形式下全球及国内各大化工巨头企业的竞 争也越来越剧烈，给中国民营化工企业带来巨大的竞争危机。本文正是基于这样 的时代背景，以杭州VLT公司为例有针对性地提出新形势下我国民营化工企业国 际营销战略的优化对策。 在研究中，本文将坚持提出问题、分析问题和解决问题“三步走”的研究方 式，运用理论实证和分析比较的方法，综合国际营销学、战略管理学、组织行为学、企业管理学以及数理统计学等诸多学科的综合知识，以及紧密结合国内外市场环境及所面临的机遇和挑战，结合各类企业往年统计数据的图表展示与数据分 析等方法，充分分析杭州VLT公司的优势，劣势，机遇与威胁及营销组合策略分析等详细情况。 在论文的第四第五章，结合对竞争对手的分析下综合提出具体市场细分战略，目标市场战略和产品定位战略方法以及一系列有效的改变营销劣势下的合理 化国际营销战略对策和战略保障，包括完善国际营销体系，加强营销队伍建设，提出国际化思路经营，以及增强企业生命力，增强营销战略控制体系等战略保障， 为杭州VLT公司的国际化经营找到一条适合自己的国际营销战略。 关键词：精细化工、国际营销、营销战略、SWOT 分析、STP 战略 IResearch on the Marketing Strategy of Hangzhou VLT CompanyAbstractSince the rapid development of international economy and construction, the world chemical industry is developing very quickly. Meanwhile, the competition of fine chemical companies is more and more strong. This article is based on this background, research on the problem of of our country system, Take VLT Company in Hangzhou as an example to optimize the path and countermeasure choice of marketing strategy of private chemical enterprises China international forward under the new situation.In the study, this paper will stick to the proposed the question, analysis and solving the problem as of three steps research paradigm, using theory analyze and comparing analyze, the integrated use of international marketing, strategic management, organizational behavior, enterprise management and mathematical statistics, and many other disciplines of knowledge, closely combining the domestic and international market environment and the opportunities and challenges, fully analyze he advantage, dis-advantage, opportunity and threaten details.In the fourth and fifth chapter, combine with the competitors analyze and the market category and target market and product location all those reasonable international marketing strategy to change the marketing weakness and built up a strong marketing Strategic safeguard, including setting up a international sales system,