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Comparison of Values between China and America in Cross-culture Communication: Discussion on Collectivism and IndividualismAbstracts: Collectivism and Individualism are two different ethical values developed from different cultures. In the former, the interests, goals and achievements of the collective are strongly stressed rather than the individual’s; personal beliefs come after the common beliefs; willingness to show concerns for other people and to co-operate with others is highly thought of. In the latter, personal interests, happiness and achievements are fully emphasized; things such as independence, equality, freedom, privacy and democracy are cherished. Analysis on American individualism and Chinese collectivism can not only reveal the essence of the two cultures and the roots of the critical problems encountered by the two societies but also help us understand more about American and Chinese societies and cultures，to avoid cultural clash more effectively.Key words: cross-cultural communication; cultural value; collectivism; individulism1.Introduction: Recently, there is a wave of globalization due to factors including mass access to internet, globalization of industry, and expansion of educational exchanges and so on. New technologies, growth of the world’s population, and shift in the global economic area have all contributed to the increase in cross-cultural communication. Therefore, cross-cultural communication has become indispensable today.Collectivism and individualism actually act as shapers of society and affect social interactions and communications. As the principles underlying individualism and collectivism between the West and East are entirely different, the communication patterns and styles between the two sides are also entirely different. A lack of awareness and misinformation are the causes of many cross-cultural conflicts. Therefore an understanding of the individualism or collectivism of another culture helps to predict the behaviors of