boo been服饰创意公司服装设计管理研究word格式论文.docxVIP

Abstractmanagement, design project management. In order to ensure the efficiency of the management system designing, this paper, with the help of other design companies’ experience, suggested from the healthy long-term development ideas that the company should optimize on cultural innovation and the organizational structure , the performance evaluation and the incentive management to implement the design management system.The arrival of the brand apparel industry era is the inexorable trend, both the boost industrial upgrading and the promotion of innovation in the design of market segmentation indicate that design will play an important role in this era and the creative fashion design company has broad prospects. The survival status of similar small design company which characterized as single modeling services studio, such as the Boo Been fashion creative company, will be difficult, as long as the brand and innovation consciousness are not strong enough, together with the careless management.Keywords: Boo Been; Fashion Creative Company; design management; design management system; security measures.目录第 1 章绪论 ·················································································· 11.1 论文选题的背景与意义···························································· 11.1.1 论文选题的背景 ····························································· 11.1.2 论文选题的意义 ····························································· 21.2 国内外研究现状····································································· 21.2.1 国外研究现状 ································································ 21.2.2 国内研究现状 ································································ 31.2.3 评述 ············································································ 71.3 本文研究的内容、方法和创新点················································ 71.3.1 基本内容 ······································································ 71.3.2研究方法····································································