剑桥商务英语中级Unit4-b.ppt

Unit 4B Public relations Essential vocabulary Essential vocabulary Brands: brand loyalty brandstretching competitive advantage cut-price (goods) to damage (a brand) to diversify diversification loyalty scheme own-label (products) reputation target customer Essential vocabulary General: to attract (customers) banking sector to boost (profits) commitment credit card to encourage growth incentive interest rate mortgage Essential vocabulary Essential vocabulary General: overheads performance personal loan reliability saturated strength supermarket chain user-friendliness Essential vocabulary entered growing Set up boosted saturated diversified Break into/target enter responsibility awareness independent availability reputable dissatisfied advertisements coverage Brandstretching Sainstury’s Bank Reading 2 Speaking Listening 2 Listening 3 Sainsbury’s Bank Look at the extracts from advertising leaflets for Sainsbury’s Bank. Match them with the financial products in the box. 1. Enjoy an extra large 20% introductory no-claims discount starting today. Key: A home insurance房屋保险 关键词： no-claims discount = no-claims bonus，无索赔奖金。--an amount subtracted from the money paid to an insurance company, because no claims have been made for a particular period-- “保险人因前一年未向保险公司要求赔偿而享受的保险金优惠” 。显然与保险业务有关。 Reading 2（P45） Sainsbury’s Bank 2. Money available within days. Key: C personal loan 个人贷款 该广告片段中的 within days有明确的指示性信息：如果是信用卡或者储蓄，均可即时获得现金而不必等待数日。 Reading 2（P45） Sainsbury’s Bank 3. Welcomed at over 14million outlets around the world. Key: E VISA credit card VISA 信用卡 关键词： outlets around the world。outlet：专卖店、分销店、专门营业部— （a shop that is one of many owned by a particular company and that sells the goods which the company has produced.) (大公司、大企业所属的专门销售自己的产品的连锁式商店)e.g. a fast-food outlet:一家快餐分销店。广告中所说的业务覆盖全世界，在各地均有专门营业部，显然是指信用卡业务，其他所列服务种类一般难以与outlet挂钩。 Reading 2（P45） Sainsbury’s Bank 4. The fixed rate way to peace of mind. Key: B mortgage 关键词： the fixed r