燕塘地块项目开发策划报告.pdfVIP

2012-06-06 燕塘地块 项目开发策划报告 一、 项目开发的社会效益和经济效益分析 ········2  两公里商圈分析 ································2  社会效益和经济效益双赢局面 ····················3 二、 整合资源以突出优势 ······················4  地块位置 ······································4  双子塔综合性商业楼设计优势体现 ················4 三、 项目定位、分析及规划 ····················6  项目定位·······································6  项目规划·······································15 四、 项目可行性分析···························17  政治法律等环境分析 ······························17  市场研究分析····································17 五、 项目投资分析······························20  主要技术经济指标 ································20  项目功能面积分布································20  项目投资估算与资金筹措··························21  项目销售与租赁收入测算··························23  项目财务分析····································25  项目盈亏平衡分析································28  投资分析小结 ····································28 六、 项目管理方案······························29  项目进度·········································29  人员管理 ·········································31 燕 塘 地 块 项 目 开 发 报 告 （ 共 3 1 页 ） 第 1 页 2012-06-06 一、项目开发的社会效益和经济效益分析 1.商业圈分析 图1:两公里商圈分析 (注:图中A 点为燕塘大厦位置比例为1cm 比600m,正圆半径在实际中为2.4km) 房产用途 数量 备注 居民楼 33 幢 数据都适宜视为概数 办公楼 5 幢 分布较散 酒店大楼 3 幢 7 天、鑫安酒店、燕塘酒店 餐馆 12 家 沙县小吃、荔湾拉肠店等 教育机构 6 所 包括大专到幼儿园 银行 2 家 工行和中行 卫生站及医院 2 个 1 家医院仍在建 表1 （注：来源于Googl