国内外BC电子商务.docVIP

国内外B2C电子商务盈利模式及运营管理研究 摘 要 电子商务代表着贸易的发展方向，是未来一个国家一个民族长立的根本，极大的推进全球经济的发展。 B2C 电子商务是近年由于B2C 电子商务管销成本的低廉，使得许多B2C 电子商务企业雨后春笋般的出现B2C网站，却是一茬又一茬，那么好的大环境为何还有那么多倒掉的企业呢?对，那定是利润的问题，本文将对B2C 电子商务2C 电子商务The Study of E—-commerce Security System ——E-commerce system security in the field of information security issues and solutions ABSTRACT E-commerce represents the development direction of trading，It is the future of a country and nation long-established， promote the development of the global economy greatly. B2C e-commerce is developing rapidly, due to the B2C e-commerce sales cost low, so tube many B2C e-commerce enterprises have very strong momentum of development. and has quite mature in the United States. B2C e-commerce have changed our way of life, and also in slowly changing our business model, from all aspects of our society permeate every corner .If we look at those like a spring of B2C websites, you will find they are a crop of crop and environment, then fell out why are they enterprised? Yes, that is the problem of profit, this paper will profit of B2C e-commerce business mode analysis, how to find a suitable business model, and the profit pattern of oneself how to B2C e-commerce enterprise operation and management. This paper also take the B2C e-commerce and the development situation of comparison, in order to solve our B2C e-commerce in practice, how to understand the problems in the actual operation of these problems, and1t is a question on this basis to further development strategy or advices. KEY WORDS: B2C e-commerce ，Profit model, operating system optimization strategy目 录 前 言 1 第1章 B2C电子商务盈利模式运营管理 3 1.1研究背景 3 1.2 B2C电子商务的要素结构 3 1.3 B2C电子商务运营条件 4 1.4 B2C电子商务运营管理 5 1.5研究意义 5 第2章 国内外B2C电子商务的发展现状 7 2.1国内外电子商务几种模式 7 2.2 国内外Ｂ２Ｃ电子商务发展状况 7 2.2.1 国外B2C电子商务的发展状况 8 2.2.2 国内B2C电子商务的发展状况 9 2.2.3 B2C电子商务存在的问题 10 第3章 国内外B2C电子商务的盈利模式分析 11 3.1 国内外B2C电子商务盈利状况 11 3.1.1 国内外B2C电子商务的盈利状况 11 3.2 国内外B2C电子商务盈利模式 13 3.2.1盈利模式的概念 13 3.2.2 国内外B2C电子商务盈利模式 13 3.3国内外B2C电子商务的盈利影响因素分析 15 3.3