跨国公司本土化经营结构序列分析汇总.pdfVIP

英文摘要 跨国公司本土化经营结构序列分析 Multinational company localization sequence analysis Abstract Integration (standardization) and localization (differentiate) the strategic choice, is directly related to the multinational companies within their competitive advantage use of strategic equilibrium with the host country location advantages.Their core competitive advantage with the host country specific factors of production or operating environment compatible with the coupling, the basic choice facing multinationals international operations strategy formulation.In this paper, through the establishment of multinational corporations sequence of localized management structure theory, describe the process of economic globalization, multinational integration strategy, localization strategy dynamic equilibrium. Localization is essentially based on the strategic choice of the host operating environment differences for the trait.The most important feature of this strategic choice is to play to their core competitive advantage as the necessary foundation for the location advantages of the host country.Thus make adaptation to the local operating environment.However, this adjustment in terms of breadth and depth, there is diversity of choice.The sequence of localized management structure is based on the trade-offs and pecking order decision-making mode, described multinationals localization strategic choice and its evolution path.Studies have shown that, due to differences in the structure of different multinational production and operation, the through horizontal sequence