《 管理学》第五章.pptVIP

CHAPTER 5 SOCIAL RESPONSIBILITY AND MANAGERIAL ETHICS 第五章 社会责任和管理道德 CHAPTER 5 SOCIAL RESPONSIBILITY  AND MANAGERIAL ETHICS 1.What is social responsibility? (1)Two opposing views of social responsibility According to the classical view, business’s only social responsibility is to maximize financial returns for stockholders; 根据古典观，企业的社会责任仅仅是股东财务回报的最大化； CHAPTER 5 SOCIAL RESPONSIBILITY  AND MANAGERIAL ETHICS 1.What is social responsibility? (1)Two opposing views of social responsibility The opposing socioeconomic view holds that business has a responsibility to the larger society. 与之对立的社会经济观认为，企业应对更大的社会负责。 CHAPTER 5 SOCIAL RESPONSIBILITY  AND MANAGERIAL ETHICS 1.What is social responsibility? (2)Arguments for and against social responsibility The arguments for business’s being socially responsible include public expectations, long-run profits, ethical obligation, public image, a better environment, 主张企业承担社会责任的论据有：公众期望、长期利润、道德义务、公众形象、更好的氛围、 CHAPTER 5 SOCIAL RESPONSIBILITY  AND MANAGERIAL ETHICS 1.What is social responsibility? (2)Arguments for and against social responsibility fewer governmental regulations, balancing of responsibility and power, stockholder interests, possession of resources, and the superiority of prevention over cures. 较少政府调节、责任与权利的平衡、股东利益、资源占有以及预防社会弊端的优越性。 CHAPTER 5 SOCIAL RESPONSIBILITY  AND MANAGERIAL ETHICS 1.What is social responsibility? (2)Arguments for and against social responsibility The arguments against hold that social responsibility violates the profit-maximization objective, dilutes the organization’s purpose, 而反对此论点的一方认为，承担社会责任违反利润最大化目标，淡化组织的使命， CHAPTER 5 SOCIAL RESPONSIBILITY  AND MANAGERIAL ETHICS 1.What is social responsibility? (2)Arguments for and against social responsibility costs too much, gives business too much power, requires skills that