宝洁SWOT分析研讨.pptVIP

PG SWOT Analysis Strengths ? The large scale, on which the P G operates, is one of its strengths. It is a global leader for different product categories like fabric, home, baby, beauty, health and personal care in many countries. Its three hundred products are sold in over one hundred and eighty countries. ? The strong branding of P G makes it one of the most successful brands in the world. ? The company has a vast experience in oral and personal hygiene 个人卫生 products. ? Also, it has an extensive experience in marketing in different market segments and is one of the best marketers in the world. ? P G is tightly integrated with some of the largest retailers in United States of America as well as world around. ? Gross profit margin of the company is 15 times the industry average ? P G is known for its diverse brand portfolio 产品系列. The company is able to customize its global products and brands according to the local preferences. ? P G invests greatly in its research and development. About $2 billion are invested every year by P G for improving and introducing new products. The end-consumer understanding of P G and its large database of consumers make its research and development strong. Weaknesses ? Many of the top brands of P G are losing their market share rapidly. In online media leadership and presence P G is lagging behind. ? The beauty and health products by P G are mostly for women. ? P G does not make and offer any private label products for the retail customers and is missing an opportunity. ? The large scale operation of the company makes the culture heavy and processes slow. This also leads to quality control problems. ? P G does not divest its weak or poor brands. ? The major customers of P G are located at some of the places and it concentrates heavily as them. ? When P G acquired Clairol business in year 2001, it was unable to grow this business. The Clairol Herbal Essence brand failed to enter new markets as the market had access to b