a白酒 品牌广东市场营销策略思路分析（analysis of the a liquor brand marketing strategy of guangdong）.docVIP

a白酒 品牌广东市场营销策略思路分析（Analysis of the a liquor brand marketing strategy of Guangdong） Lazi First, background analysis 2006 is the key year of A liquor liquor. New and old products alternately, marketing team rectification and promotion, marketing channels adjustment and expansion, image promotion theme set up...... 2006 will face many problems, but also will face the opportunities and challenges. A liquor sales headquarters in Shenzhen, its internal and external resources should be very close at the right time. 2006 on the Guangdong market operation from a strategic perspective is correct. In recent years, Guangdong has become the liquor business of love and hate and the market. On the one hand, Guangdong has a huge liquor consumption market; on the other hand, the Guangdong market also attracts many brands, which makes the competition more and more fierce. However, the liquor market in Guangdong is not fortified: there is no local protectionism, no xenophobia, no stable brands in the market, and consumers have no fixed choice. This four no phenomenon provides a good market environment for the competition and development of new brands of liquor. A liquor is a new brand, because of this four no phenomenon has the opportunity and space. Many in the country and the local famous brands in Guangdong sales, such as Anhui, Wang Xiaohutuxian, Taishan Tequ, annual sales are considerable. This shows that Guangdong liquor consumption does not recognize the famous brand, mainly follow the feeling, quality, taste, price and so on are more important. A wine wine of origin culture, brand culture and quality and taste...... Can a foothold in the Guangdong market, and share a piece of market share! Although B liquor company has been involved in liquor industry for a long time, it has the support of funds, good social resources and advanced enterprise concept...... Through the A liquor marketing will be the future of the liquor industry in great. Two. Market target and overall market s