媒体发展英文课件 Part 1.pptVIP

Created and all right reserved by Professor H, Land X What is Media? Definition: A way of mass communication, such as newspapers, magazines, radio, television, Internet, and mobile phones. Videos Blog Music Pictures Social Bookmarks Q A Forums Social Games Social Networking Service Encyclopedia Consumer Comments RSS Subscription Instant Messaging Micro Blog Location Service Socialized E-commerce Business Social Networking Service (RSS: RDF Site Summary) Internet Broadband penetration amongst Internet users: 98%!!! 457,000,000 Internet users in China the number of Chinese web users is growing by around 10,000,000 every month number of bloggers in China: 295 million People in China using BBSs: 98,000,000 81% of Chinese youth check online comments before making a purchase decision number of online gamers in China: 304,000,000 Mobile Phone 879,000,000 Mobile phone subscribers in China! Average number of SMSes sent in China every day in February, 2010: 2.7 billion In China, people can use mobile phones to: Television the general trend is digitalization pay channels emergence: spectators have multiple choices shopping channels and interaction channels experience a sharp increase facing the competition with New Media It is projected that IPTV (Internet Protocol Television) and CMMB (China Multimedia Mobile Broadcasting) will be the main products in the future. Broadcast broadcast times steadily rise due to the continuously promoting production advertisement revenue increases year by year, the annual interests grow gradually terminals develop rapidly Newspapers and Magazines cheap and easy access to over 3000 kinds different age groups have different appetite for magazines