HTA Social Intelligence Report - Hawaii Tourism AuthorityHTA社会情报报告-夏威夷旅游局.docxVIP

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HTA Social Intelligence Report - Hawaii Tourism AuthorityHTA社会情报报告-夏威夷旅游局.docx

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HTA Social Intelligence Report - Hawaii Tourism AuthorityHTA社会情报报告-夏威夷旅游局.docx

IntroductionThis February 2012 report builds on the research and report presented in December and January, providing analysis of HTA’s target profiles and keyword groups on the internet in the four markets of Mainland China, Taiwan, Japan and Korea. The sentiment tracking, behavior segmentation and monitoring of agents and suppliers has continued in reference to the benchmarks gathered in July. We invite feedback from HTA on which charts are useful, what other data might add further value, and which observations and analysis are proving to be helpful.MethodologyPurposeThis report explores the opportunity social media presents to corporations and other entities to discover and analyse social content and to gain deeper insights about brand, products, customers, and the markets in which they operate. This commissioned report is not a complete Enterprise Social Media Assessment, but rather serves to illustrate the level of customer presence and brand engagement that currently exists in social networks for the brand evaluated.Data Sources Reporting ToolsAll data and information used within this report was aggregated from online content. The report is built from publicly available data derived from SinoTech Groups?SIP:Enterprise?(SIP) social media analytics platform. Elements of the data include: keyword mentions and site segmentation, sentiment analysis, buzz volume, authority analysis, and several other social media analytics criteria.?Comments RecommendationsThis report uses information mined from a robust representative sample of online content. Our analysis may make certain assumptions and inferences drawn from our review of data gathered using SIP and desktop research.Assessment MethodLeveraging the data from SIP, our report creation uses a 5-step methodology that encompasses assessing various data elements such as a brand’s social media presence, consumer sentiment, competitor representation, and partner ecosystem. ?In addition to the data being derived from ma