服装色彩分析英文.docVIP

外文资料 ? Color is a meaningful constant for sighted people and its a powerful psychological tool. By using color psychology, you can send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder. Employ the latest color psychology in all facets of marketing and particularly in logo design, web site design, the cover of a book, or the package of a product. The field of industrial psychology has a sub-field that studies only the psychology of color. It is no accident that Campbells soup has used the same four colors on their labels for years and years. When I mentioned that product, Ill bet an image of that label popped into your head. Below is a quick overview of the meaning of basic colors in the Western Hemisphere. This information will help you decided what colors to use in your marketing projects. The psychology of color changes with lighter or darker shades of the colors below are often associated with much different meanings. And remember for the World Wide Web, and different cultures have differing views on the meaning of color. Black Black is the color of authority and power. Black clothes make people appear thinner. Its a somber color sometimes associated with evil. In the western hemisphere black is associated with grieving. Black is a serious color that evokes strong emotions; it is easy to overwhelm people with too much black. White For most of the world this is the color associated with purity (wedding dresses); cleanliness (doctors in white coats) and the safety of bright light. It is also used to project the absence of color, or neutrality. In some eastern parts of the world, white is associated with mourning. Gray Gray is most associated with the practical, timeless, middle-of-the-road, solid things in life. Too much gray leads to feeling mostly nothing; but a bit of gray will add that rock solid feeling to your product. Some shades of gray are associated with old age, death, taxes, depression or a lost sen