网站积分及兑换系统设计-12-20071106.docVIP

积分及兑换系统设计 Point redemption system design 积分及兑换的业务需求functionality of point redemption 积分的业务需求functionality of points 按照客户订单的1:10来进行积分accumulate points according to customer order1:10 支持市场活动累积积分support accumulating points through participating SKUs or activities 支持按会员等级、新会员等可加倍累积积分 support redoubling accumulated points in accordance with membership level, new membershipRequirement should read that each account addition should include a multiplier (which can handle any decimal). If an event doubles points, it should be a 2.0 multiplier. The multiplier should be applied at a SKU level, NOT an order or event level. 指定商品累计不同比例的积分 accumulate different proportion of points according to different products 前年的积分本年底进行清零Clear points accumulated in the previous year by the end of that yearAn expiration date should be associated at the account level. Each time a new transaction adds points to the account, the expiration date should be reset to the date of new transaction. Accounts with no activity for more than 1 year should expire, and all points should be forefeited.CRM should have report of accounts that are about to expire. This is a marketing opportunity to reconnect with customers. 积分兑换的业务需求functionality of points redemption 支持购物券的兑换support redemption of couponWhen a user uses points to redeem a coupon, the coupon will show the POINT VALUE exchanged, not the monetary value. This will prevent popular SKU items from being exchanged with points. The key function of a coupon is to allow a non-account owner to use another account owner’s points. This is welcomed a marketing effort because we will record the information of the new user. 支持购物券兑换商品 support coupon’s exchange for product 支持直接积分兑换指定或任一商品support exchange points for designated or certain products 支持参加活动兑换积分 积分的系统模块设计 system module design of point 积分统计平台point statistic platform 在DRP系统中实现目录、网站、特许直营门店的总积分统计； To realize the point statistics functions of catalog, website and franchised store in DRP syste