商务英语综合教程（上册）Unit_10_Advertising_Its_Everywhere教材教学课件.ppt

2. Fill in the blanks. 1. The price of oil has ______by 100% over a period of two months. 2. He______ the document down on the desk. 3. They ______ my support for the campaign to keep the hospital open. 4. Low profits, combined with inflation, ______ fatal to the company. 5. The army ______ the rebellion. 6. The police are ______ the crime. 7. Many schools are ______computer programs into the curriculum. 8. The committees report fully ______ the governments proposals. 9. This shirt will have to be ______, its too large. 10. He keeps ______ the merits of his new car. 1. skyrocketed 2.slapped 3.enlisted 4. proved 5. smashed 6. investigating 7. integrating 8.endorses 9.altered 10.extolling Key Exercises 3. Fill in the blanks with the initials given . with the initials given Advertisements are persuasive communication. 1 A ______ must therefore understand how people learn in order to teach them to respond to their advertising strategies. Learning 2 t ______ place when the consumer alters a response or behavior as a result of some experience. Learning is made up of three components: motivation, experience and repetition. Every time we see a commercial on television for a refreshing 3 d ______ of ice tea, pop, beer, or powdered drink mix on a hot summer evening, there is a strong 4 m ______ to learn so that 3. Fill in the blanks. Exercises our thirst can be satisfied. It is also easier to have our message learned for hot chocolate when the weather turns cold. If the commercial presents the message so that it provides for a strongly perceived experience, learning is 5 m ______ likely to take place. Thus, when Nestea shows a hot and thirsty person drinking 6 i ______ tea and then falling backward into cooling, refreshing water, the 7 v ______ can experience the brand benefit and is more likely to learn it. But even with good commercials, the experience can only be vicarious(通过他人的经验感受的)and is therefore w