商务英语阅读Unit_1_International_Business教材教学课件.ppt

无忧PPT整理发布 Unit 1 international business  CONTENTS Teaching Aims Text A Text B Supplementing Reading TEACHING AIMS After studying this unit, you are required to 1. Have a general idea of the trade barrier and have a correct comprehension of it. 2. Have a general idea of the CAFTA ,and understand the functions of CAFTA well. 3. Have a general idea of international business trend, and can tell the distinctions of free trade and faire trade. 4. Master some new words , expressions and technical terms. TEXT A Don’t Fence Me Out！ QUESTIONS What do you know about trade barriers? Why do these trade barriers exist? What are the two major barriers of free trade? In today’s world, the globalization is the main trend, so, what is your view on the existence of trade barriers? What are the definitions of tariff barriers , non-tariff barriers , quantitative and non-quantitative? TEXT A Preview The concept of comparative advantage makes a strong case for free, unrestricted trade among nations. Meanwhile economists believe free trade will be mutually beneficial, yet, many barriers to trade exist today, namely, regulations and measures imposed by authorities that unduly impede trade in goods or services, in export or import. Loss of business opportunities is the most serious impact of a trade barrier, but even their minor effects may require extra time and trouble and cause additional expenses . The benefits of free trade are well known, but why do some people support the use of tariffs or quotas to restrict or stop the international flow of goods and services? In this text, We will focus on the tariff barriers , non-tariff barriers , quantitative and non-quantitative . TEXT A Reading Comprehension Read the following terms and match each with its proper definition. 1.trade barrier 6. volun