商务英语阅读Unit_4_International_Marketing教材教学课件.ppt

Unit 4 International Marketing;CONTENTS;Welcome to the unit;Guess the meaning 1.CMO magazine 2.Lead generation 3.discretionary income 4. marketing mix 5.de-market;Text A Chasing King Apple;chase [ t?eis ] vt. 追逐；追捕；试图赢得；雕镂 vi. 追逐；追赶；奔跑 n. 追逐；追赶；追击 chase the dragon [俚语] “追龙”式服用海洛因，腾云般服用海洛因(指吸毒者将海洛因放在锡箔上加热，然后抽吸烟雾，其飘浮形状宛如龙尾) cut to the chase 提到关键问题，转入(或切入)正题 give chase to 追赶；追逐；追击 go (and) chase oneself [美国俚语] 别捣乱，走开，滚开 in chase of 追求；追赶；追击 lead someone a (fine,hard,merry,lively) chase 诱使某人尽力追赶(或徒劳追逐) stern chase (在前船后面的)尾追；追击 ;Apple Inc. (NASDAQ: AAPL; previously Apple Computer, Inc.) is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The companys best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; and iOS, a mobile operating system. As of August 2010, the company operates 301 retail stores in ten countries, and an online store where hardware and software products are sold. ;Established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977, the company was previously named Apple Computer, Inc., for its first 30 years, but removed the word Computer on January 9, 2007,[8] to reflect the companys ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers. As of September 25, 2010, Apple had 46,600 full time employees and 2,800 temporary full time employees worldwide and had worldwide annual sales of $65.23 billion. For reasons as various as its philosophy of comprehensive aesthetic design to its distin