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技术创新及其影响.pdf

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技术创新及其影响

BISE – RESEARCH PAPER Technological Innovation and Its Impact on Business Model, Organization and Corporate Culture – IBM’s Transformation into a Globally Integrated, Service-Oriented Enterprise Innovations in information and communication technology (ICT) are driving both globalization and the change of value creation towards services. They are challenging companies to adapt their business model, organization and corporate culture continuously and simultaneously in order to stay competitive. An analysis of IBM’s transformation over the past 50 years reveals the opportunities and risks associated with ICT innovations and illustrates that mastering professional change management will become a core issue for many companies. DOI 10.1007/s12599-008-0002-7 1 Introduction: information and revolutionize established markets practi- The Authors communication technology cally overnight. as a driver of innovation Even companies with a seemingly unas- Martin Jetter sailable market position are under threat IBM Deutschland GmbH In recent years the pace of innovation has from the pace of innovation in the mar- Pascalstr. 100 risen dramatically, not least due to trail- ket. How fundamentally these often ICT- 70569 Stuttgart blazing developments in information and driven changes affect even large and dom-