主持人风格外文文献中英文翻译2017.doc

文献出处：Catalano J. The Research on Changes and Innovation of TVProgram’s Presenting Style [J]. Journal of Advertising Research, 2017,1(5): 35-64. 原文The Research on Changes and Innovation of TV Program’s PresentingStyle Catalano J Abstract TV host as the medium of television is the most active and vividmanifestation and communicators, because of its position in thecommunication activity, plays an important role in the masscommunication activities. With the transformation of the society, thestatus of the audience, structure, and demand also changes, to consumerculture to popular culture, television media in the spread of the context,the concept, content and means on change. These changes to the host andits group on style present distinct characteristics of The Times and themedia. Hosting style embodies the features of the programs, media andstyle, is about a show or even to the success of the media, become theimportant factors that affect audience television; its evolution also reflectsThe Times and social change, the development and change of media andcommunication industry. Keywords: TV programs, the host, the host style, diversification 1 IntroductionTo preside over the spread of the human body can be treated as isone kind of unique mass communication, embodies the masscommunication interpersonal, mimicry and personal characteristics andadvantages, the spread of also play an important influence. Under thismode of transmission, the host could satisfy the requirement of audienceinformation in providing information, at the same time, to give theaudience a kind of human and affinity, cause a phase relationship, peoplecommunicate unreal transmission environment, makes up for the massmedia propagation caused by the audiences emotions. Hosting style hasattracted much attention, because good host with unique hosting style, isthe most vivid television, the most influential and appeal of the brand, notonly reflect the style of the media and programs, it is also an importantfac