【毕业论文】金味食品公司的SWOT分析.docVIP

毕业设计（论文） 题目： 金味食品公司的SWOT分析 金味公司SWOT分析 摘要 SWOT分析法是一种综合考虑企业内部条件和外部环境因素，确定企业当前内部优势和劣势，认识外部环境所能提供的机遇和可能遇到的风险，从而做出战略决策的方法。通过SWOT分析，金味食品公司目前的内部优势包括注重食品安全、品牌意识较强、质量控制严格、财务风险小、有效的高管团队以及良好的分销渠道管理；内部劣势包括营销手段单一、内部管理欠缺、员工素质较低、生产设备落后以及新产品研发跟不上企业的发展；而行业发展前景好、科技发展对公司有利、对食品安全的高要求为企业提供了发展的机会；竞争环境恶化、技术含量低、替代品的大量出现以及食品安全会对公司的发展带来不利的影响。通过对内、外部关键环境因素的评价和综合分析，金味食品公司应选择SO的战略组合。 关键词： 金味食品公司；SWOT分析；发展战略 SWOT ANALYSIS IN THE GOLDEN TASTE FOOD INDUSTRIAL CO., LTD. TO DEVELOP THE USE OF DEVELOPMENT STRATEGIES ABSTRACT SWOT analysis is to consider a comprehensive internal and external environmental factors, to determine the current business strengths and weaknesses internal to understand the external environment can provide opportunities and possible risks in order to make a strategic decision-making method。Through the SWOT analysis, the taste of food companys current focus on internal strengths, including food security, stronger brand awareness, strict quality control, financial risk, an effective executive team as well as good management of distribution channels; internal weaknesses, including a single marketing tool, lack of internal management, employees with lower quality, production equipment, as well as new product research and development lag behind the development of enterprises; good prospects for development and trade, science and technology development company, good for food safety provided by the high demand for enterprise development opportunities; competition environmental degradation, low technological contents, the large number of alternatives, as well as food safety the companys development will adversely impact. Through internal and external environmental factors key to the evaluation and comprehensive analysis, the taste of food companies to choose the strategic combination of SO. Key words: Golden Taste Food Company; SWOT analysis; development strategies 目 录 1 SWOT分析法介绍 1 1.1 SWOT分析的基本内容 1 1.1.1 机会与威胁分析（OT分析） 1 1.1.2 优势与劣势分析（SW分析） 1 1.1.3 内、外部环境因