国际营销chapter1PPT.ppt

* *  国际营销学  Grading Information ?During the course, students will have the possibility of earning 800 possible points. The points are distributed as follows: Attendance ?= 10points*10 =100 points In class discussion and questions participation =100points Quizzes: 10 quizzes worth 10 points each =100 points Homework and In-class Assignments10points*10 = 100 points Midterm Exam =200 point Final Exam =200 points Total possible points = 800points ? Final points are determined as follows: total points Final academic points= -----------------?*100 800 Exam Policy: All exams and quizzes must be taken at the scheduled times. In an effort to encourage review, quizzes will cover the Chapter presented just in the latest class. Quizzes are closed book but students may use hand written notes to help answer the quiz questions. ? The quizzes will generally be 5 to 10 multiple choice, true-false, fill in the blank, matching or short essay questions. Quizzes typically begin at the start of class and are picked up at 10 minutes after beginning or when the last person who was on time to the class is finished, whichever comes first. ? There are two exams in the course. Each exam covers a number of chapters. The exams are closed book, closed notes, clear desk, no cell phones, and so forth and are time limited. chapter one The briefing of marketing 1.definition of market 2.definition of marketing 3.marketing and sales 4.Core Concepts of Marketing 5.Company Orientations Towards the Marketplace 6.International marketing process 1. definition of market 1).originally the term of market is the place where buyers and sellers gathered to exchange their goods. 2).econom