浙江省纺织服装业出口竞争力分析.docVIP

浙江省纺织服装业出口竞争力分析 摘 要 浙江省是我国纺织服装的生产大省和出口大省，纺织服装业在浙江省的工业生产和出口贸易中具有举足轻重的作用。本论文结合当前的环境分析浙江省纺织服装业面临的问题并提出对策，为浙江省纺织服装业的进一步发展提供建议。 本文通过国际市场占有率、贸易竞争力指数和显性比较优势指标等数据的基础上得出浙江省纺织服装业具有一定的出口竞争力，但随着经济危机的爆发，发达国家为了转移经济危机的打击，进一步要求我国人民币升值和加强贸易保护，使浙江省纺织服装业面临着人民币升值、生产成本增加、绿色贸易壁垒等压力。因此，浙江省纺织服装业应提高其抵御风险的能力，在保持原有优势的基础上进一步提升出口竞争力。 本文从政府、行业协会和企业自身进行论述，通过政府的引导和扶持，行业协会的协调作用，并结合当前世界环境的要求提出生产生态纺织服装产品来提高企业自身的应对能力以及提出提高技术创新、人才培养和品牌战略等对策。这些对策与当前的世界环境相适应，可作为浙江省纺织服装业的今后可持续发展之路，同时也可以为其他省市发展纺织服装业提供借鉴。 关键词：出口竞争力；纺织服装业；绿色贸易壁垒；生态纺织服装  The Study on the Export Competitiveness of Zhejiang Province,s Textile and Clothing Industry Abstract Zhejiang is a large province of Chinas textile and apparel production and export, textile and clothing industry in Zhejiang provinces industrial production and export trade has a vital role. This paper combines the analysis of the current environmental problems facing the textile and clothing industry in Zhejiang Province, propose a solution and give some advises for the further development of textile and clothing industry in Zhejiang Province . In this paper, international market share, trade competitiveness index and the dominant advantages of the data obtained on the basis of textile and clothing industry in Zhejiang Province has some export competitiveness, but with the financial crisis, the developed countries transfer the financial crisis, by requiring RMB appreciation and protecting trade, so that textile and clothing industry in Zhejiang Province is facing appreciation of the RMB, increased production costs, the green trade barriers and other pressures, Zhejiang textile and clothing industry should improve its ability to stand risks, enhance the export competitiveness on the basis of its original advantages. The paper from the government, industry associations and enterprises themselves ,through government guidance and support, the intermediary role of industry associations, combined with the current world production of eco-environmental requirements textile an