第十二章 Motivation Across Cultures 跨文化激励 国际企业与跨文化管理课件.pptVIP

12-* Motivation Across Cultures 跨文化激励 chapter twelve 第十二章 McGraw-Hill/Irwin Copyright ? 2009 by The McGraw-Hill Companies, Inc. All Rights Reserved. Chapter Objectives本章目标 DEFINE motivation, and explain it as a psychological process. 定义：激励 作为一个心理学过程理解 EXAMINE the hierarchy-of-needs, two-factor, and achievement motivation theories, and assess their value to international human resource management 调查：需要层次理论，双因素理论，成就动机理论以及评价他们对国际人力资源管理的价值。 Motivation Across Cultures跨文化激励 3. DISCUSS how an understanding of employee satisfaction can be useful in human resource management throughout the world. 讨论 雇员满意这一理念对全世界人力资源管理 有什么帮助 4. EXAMINE the value of process theories in motivating employees worldwide. 调查 在世界范围内，过程激励理论在激励雇员方面的价值 5. RELATE the importance of job design, work centrality, and rewards to understanding how to motivate employees in an international context. 联系 工作设计，工作向心性的重要性，如何在国际联系中激励雇员 The Nature of Motivation激励的本质 Motivation is a psychological process through which unsatisfied wants or needs lead to drives that are aimed at goals or incentives. 激励是一种通过未满足的需要驱使定位于目标与动机的心理过程 Motivation’s Two Underlying Assumptions激励的两个基本假设 The Universalist Assumption: 普遍性假设 Motivation process is universal; all people are motivated to pursue goals they value 激励过程是普遍存在的：所有人都致力于追求的目标 Process is universal 过程是普遍的 Culture influences specific content and goals pursued 文化影响特定的内容与追求目标 Motivation differs across cultures 激励受文化I影响 Motivation’s Two Underlying Assumptions激励的两个基本假设 The Assumption of Content and Process 内容与过程假设 Content Theories of Motivation: Theories that explain work motivation in terms of what arouses, energizes, or initiates employee behavior. 内容型激励理论能够解释员工动机由何种因素激发 Process Theories of Motivation: Theories that explain work motivation by how employee behavior is initiated, redirected, and halted 过程型激励理论解释员工动机的引起，改变与持续 Three Content Theories理论内容 Maslow’s theory 马斯洛激励理