提报编写作业参考.ppt

所以罗兰·贝格的品牌观认为，客户在整个品牌战略中始终居于核心地位 LEVEL SEPARATE 4 LINKS 3 2X2 CUBED SIZES IN SCALE SCALES FOCUSED VENN 3 标题 Action/reaction Action/reaction Action/reaction Against the tide/with the tide Balance/imbalance Balance/imbalance Balance/imbalance Bar chart Chances/risks Change of direction China map Circulation (2 factors) Circulation (3 factors) Circulation (4 factors) Circulation (5 factors) Circulation (6 factors) Circulation (7 factors) Circulation (8 factors) Columns and tables Column chart Column chart Column chart Column chart Conflict Conflict Consequences (2) Consequences (3) Consequences (4) Consequences (5) Consequences (2) Consequences (3) Consequences (4) Consequences (5) Consequences Consultants profil (English), [Firstname Lastname] Cooperation Cooperation Cost breakdown chart Dead end Dependance Development Dice Direction Factors (2) Factors (3) Factors (3) Factors (3) Factors (4) Factors (4) Factors (4) Factors (4) Factors (6) Factors (6) Factors (8) Factors (4) Factors (5) Factors (5) Feedback Feedback Feedback Feedback Feedback Filter Filter Flexibility Flexibility Flexibility Focus – expansion Growth Guidelines Harmony Hurdles and brakes Impact Influence (1 factor) Influence (2 factors) Influence (2 factors) Influence (4 factors) Influence (4 factors) Influence (6 factors) Input/output Interaction Margin chart Matrix Matrix Matrix Matrix Measures plan – planned activities Measures plan – planned measures Measures plan – planned individual steps Models Moon chart Multipliers Multipliers Mutuality Mutuality Obstacle Obstacle Obstacle Organizational and flow chart Organizational and flow chart Organizational and flow chart Option Option Option Penetration Pie chart Pie chart Pie chart Plus/minus Plus/minus Plus/minus Plus/minus Plus/minus Portfolio Portfolio Pressure Pressure Pressure Prioritization Process Process Process – decrease Progress Project Project Project procedure Puzzle Redesign (Cube) Redesign Resistance Restructuring Rethink Separation Sep