浙江工商大学高级英语课后重点.docxVIP

business plan 商业计划mutual fund 共同基金customer service 顾客服务fraud 欺骗road map 指南transaction 交易undercapitalization 资本不足on-demand 按需求的work force劳动力the act of sales 销售行为manage customer relationships管理客户关系business philosophy 经营理念satisfy consumer requirements 满足客户需求manipulate the tools of marketing 实用营销工具，操纵市场营销的工具entice consumers to buy products 吸引消费者购买产品effective marketing 有效营销ideal target market 理想目标市场promote products 促销产品public relations 公共关系sales promotion 促销利益最大化 maximize interest产品包装 the packaging of the product产品设计与生产 the design and manufacturing of the product知名品牌 established brand 消费产品 consumer a product独家经销exclusive distribution 事件营销event marketing 减少生产成本 cut the cost of manufacturingoperations strategy 运营策略growth strategy 发展策略consumer preference 消费者偏好international expansion 国际扩展shopping behavior 购物行为strategy of everyday low price 每天低价策略keep inventory to a minimum 库存最小化merchandising strategy 铺货策略，产品陈列策略joint venture 合资企业effective leadership 有效领导management practice 管理实践strategic planning 战略规划mission 使命vision statement 愿景宣言goal 长期目标objective 中短期目标function 职能expense 费用，支出resources 资源performance 绩效insight 洞察e-business models 电子商务模式reduce expenses 减少开销corporate clients 企业客户unsold inventory 未售存货wholesalers and retailers 批发商和零售商comparison shopping 比较购物buying preferences 购物偏好individualized service 个性化服务创造销售收入 generate sales revenues简化交易程序 facilitate sales transactions标价合理，高品质的产品 fairly priced,high-quality computer products.大量的原材料large quantities of raw materials 增加购买量 increase the volume of purchases与消费者建立长期的关系build long-term relationships with the customers因特网的宽带连接broadband access to the Internet信息数据库 information databasegrowth opportunity 增长时机conduct business 开展业务sales transaction 销售，交易carrying cost 持有成本comparison shopping 货比三家long-term relationship 长期关系buying preference 购买倾向consumer behavior 消费者行为consumer-driven culture 消费驱动文化day laborer 打零工的人，日工financial success 经济上的成功local brand 区域性品牌marketing campaigns 营销活动societies 流动性大的社会volume deals 大批量交易b