谷歌、沃尔玛2014年最应该做什么？.docVIP

What should they do in 2014? 谷歌、沃尔玛2014年最应该做什么？ Wal-Mart: Pay workers more 沃尔玛：给员工涨薪 In 2013, Wal-Mart (WMT, Fortune 500) found itself at the center of the debate about raising the federal minimum wage from $7.25 an hour to figures as high as $15. The government has not raised the wage floor since 2009, and many full-time minimum wage workers find themselves living below the poverty threshold. As the largest private employer in the U.S., the retail chain employs 1.3 million Americans, and many of them earn less than $25, 000 per year. Conventional wisdom may say that increasing worker wages would hurt Wal-Marts bottom line, but a Fortune analysis discovered that this is simply not the case. 2013年，美国联邦政府将最低工资从每小时7.25美元提高到了15美元，引发了一场广泛的讨论，而沃尔玛（Wal-Mart）则处于这个话题的漩涡中心。自2009年起，政府就再也没有提高过工资下限，而许多拿着最低工资的员工发现自己已经生活在了贫困线以下。沃尔玛是美国最大的私营雇主，雇佣了130万名美国人，而他们当中有许多人的收入在每年2.5万美元以下。传统观点也许认为，增加员工薪水会导致沃尔玛利润降低，不过《财富》的分析发现事实并非如此。 Abercrombie Fitch: Keep CEO Mike Jeffries quiet A F：管好CEO的嘴巴 After a banner year of negative press for discriminatory comments against larger shoppers and not-so-cool customers, Mike Jeffries is staying on as Abercrombie Fitchs chief executive. Investors desperately wanted him to leave given the companys tanking stock, but the teen retailer has decided to stay the course with Jeffries at the helm. This meansAbercrombie (ANF) is willing to take the risk of dealing with more outlandish comments from its chief executive. Our advice is simple: Keep him away from the microphone. 由于针对体型偏大的顾客和“不够时髦”的顾客发表了歧视性言论，迈克?杰弗里斯这一年受到了如潮的恶评，但他并没有丢掉Abercrombie Fitch服装公司首席执行官的位置。鉴于公司股票表现糟糕，投资者拼命想让他下台，但这家面向青少年的零售商还是决定让他留任。这意味着Abercrombie Fitch愿意承担这位高管满嘴跑火车的风险。我们的建议很简单：让他远离麦克风吧。 Apple: Cut the hyperbole 苹果：少说大话 Apple (AAPL, Fortune 500) would do well to eliminate from its vocabulary all the over-hyped, non-factual puffery that has been part of its lexicon since the Steve Jobs era. Apple products are: incredible, powerful, radical, innovative, amazing, and groundbreaking, to name just a