2014 Essilor Proposal English version-PPT (压缩).pptVIP

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2017-12-18 发布于浙江
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2014 Essilor Proposal English version-PPT (压缩).ppt

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2014 Essilor Proposal English version-PPT (压缩)

2014 Essilor E-commerce Proposal;2014 Essilor E-commerce Proposal;Focus on digital marketing for ten years Domestic leading e-commerce service provider;;;;;;;;;;;;;;;;;;;;Industry Analysis E-commerce Overview Industry Data Brand Situation;2009-2013 China E-commerce Trading Volume;2009-2013 Major E-commerce platforms sales;2013 Chinese E-commerce Market data;The China’s online shopping transactions reach to 1.85 Trillion in 2013;The China’s Ecommece mobile transactions reach to 167.4 Billion in 2013;2011-2013 Taobao Glasses Catagory Sales;2011-2013 Functional Glasses Sales;The Differences between Frame glasses and Frames ;2013 Taobao Reebok Sales;Essilor Taobao Index- -Search/Transcations;Essilor/Bolon/Rayban Taobao Seach/Transcation index;2013 Essilor Taobao Index—Regional segmentation;2013 Essilor Taobao Index—Customer positioning; AT PRESENT, TAOBAO’S SEACH RESULT SHOWS PRODUCTS RELATED TO ESSILOR ARE 13.2 THOUSAND, RELATED SHOPS ARE 1149. NO ESSILOR STORE SHOWS IN EITHER TAOBAO OR TMALL. MOST SELLERS DO PROCUREMENT SERVICES. THE OVERALL SALES IS ORDINARY. ;Essilor Brand SWOT Analysis;Essilor Tmall Strategies;E-commerce Operation Brand Strategies E-commerce Operation Integrated Marketing;Essilor Audience analysis and strategic positioning;;;;Traffic;operation;;Essilor E-commerce Operation Strategy - Customer Oriented;Essilor E-commerce Operation Strategy - Make the Best Selling;The picture shows Lees activity page, which our shop also needs in the future. We can make theme promotions, holiday promotions, store marketing activities, Tmall activities, Tmall promotions, etc., to sale our products, make the unfamiliar users into consumers.;For example, Joywell costumed for Lee “How to maintained Jeans to popularize the knowledge of maintaining Jeans, which is widely liked by people. In future, Essilor no only sell glasses product, but also help customer to understand the design concept, popularize glasses knowledge, to become private fashion consulter. Integrate t