20 Social Media Trends for Business-ppt设计欣赏.pdfVIP

20 Social Media Trends for Business Thought-Starters for 2011 Dave Fleet VP Digital, Edelman Themes 1. Silo busting 2. Maturation of social media 3. Rise of the „less shiny object‟ 4. Communication accelerates 5. Ubiquitous social Edelman.ca Theme #1: Silo busting Trend #1: Integration Organizations will increasingly realize that social media achieves little unless they integrate it with other communication forms and with other business functions Edelman.ca Trend #1: Best practices • Structure social media across silos • Integrate and share intelligence across the enterprise • Plan communications across functions • Bring diverse departments together for planning Edelman.ca Trend #2: Social customer support Multiple factors lead companies to adopt social support activities alongside their traditional channels Edelman.ca Trend #2: Best practices • Engage proactively AND reactively • Where possible, solve problems in public • Support resolution by the community • Reward third-party advocates Photo: angelaarcher Edelman.ca Trend #3: Social impact drives reputation BP‟s deep-water disaster reminded organizations – and people – that their social impact affects their reputation Edelman.ca Trend #3: Best practices • Look towards social impact of business • Invest in CSR activities… and communicate them effectively • Avoid „greenwashing‟ Edelman.ca Theme #2: Maturation of social