The Art of Innovation Lessons in Creativity from IDEO, 从视频中吸取艺术创新，.pptVIP

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2017-12-18 发布于江西
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The Art of Innovation Lessons in Creativity from IDEO, 从视频中吸取艺术创新，.ppt

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The Art of Innovation Lessons in Creativity from IDEO, 从视频中吸取艺术创新，

Teamwork and Innovation:An Example from IDEO The Innovation JourneyVandeVen, Polley, Garud Venkataraman, 1999. IDEO – “The Deep Dive” IDEO has been identified as America’s Leading Design Firm. IDEO’s special ingredients: Teams Culture Methodology IDEO – “The Deep Dive” Viewing Perspectives: Teams Culture Methodology Videographer “THE DEEP DIVE”Five Days at Components of IDEO process Creation of “Hot Teams” Brainstorming Rapid Prototyping Observing Listening from Customers Thinking of products in terms of verbs, rather than nouns IDEO’s Teams Named “Hot Teams.” Multidisciplinary. Group leader is assigned based on their abilities to work with groups. Playful Rules One conversation at a time Stay focused on the task Encourage wild ideas Go for quantity Be visual Defer judgment Build on the ideas of others IDEO’s Culture Employees design their own working areas. Employees have interest and skills to work with a wide range of people. No hierarchies. Build Your Greenhouse Building Neighborhoods Think Project, ThinkPersonal Building Blocks Inspiration from Adversity Prototype Your space Create a Team Icon Watch Your Body Language Simple Team Space Hierarchy is the Enemy of Team Space Give Your Workers a View Tell Stories Make Your Junk Sing Build Your Greenhouse Building Neighborhoods Areas of Congregation Lounge / Common Area Mainstreet Forced Interaction Need for Privacy Quiet Areas Individuality Five steps to IDEO’s innovation Understand the market/client/technology/ constraints Observe real people in real situations Visualize new-to-the-world concepts ultimate customers Evaluate refine prototypes Implement new concept for commercialization IDEO’s Method Innovation Resources Additional Perspectives on Innovation: DEC - Schein, Edgar H., et.al. 2003. DEC is dead: Long live DEC – The lasting legacy of Digital Equipment Corporation. San Francisco: Berrett-Koehler. The Innovation Journey – Van de Ven, Andrew H., Polley, Douglas E., Garud, Rag