“阳光沙滩啤酒－－爽一夏”啤酒节执行手册.pptVIP

Sunshine, Beach, Beer Cool Summer Carrefour Beer Fair Handbook“阳光沙滩啤酒－－爽一夏”家乐福啤酒节执行手册 Topics 目录 Why should we plan this Fair? 啤酒节品类活动的目的和意义. 2006 Beer Fair Instruction 2006啤酒节品类活动的内容介绍 Some operational key points 操作中的一些关键点 2006 Beer Festival Instruction 2006啤酒节品类活动的内容介绍 DM Period: 7/2-13, 2006 Theme: Sunshine, Beach, Beer, Have a cool summer阳光，沙滩，啤酒，爽一夏 Promotion activities促销活动安排 1 Information board will be placed at the door and promotion area to explain the activity 信息牌：在促销期间，在店门口和主要促销区域内将分别放置信息牌，告知活动细则，随后发到店内的CD内会包含信息牌的具体格式和信息 2 Beer Drinking Contest: in weekend, any participant who drinks beer the fastest in its round, can win top prize, the other get sunshine prize. Applied to all stores 喝啤酒大赛: 在周末的比赛中，每轮喝得最快的得大奖，其余获参与奖, 适用于全国所有店 3 Basket size builder: During promotion period, if consumption exceeds certain level per receipt, the customer is entitled to get free gifts. Top gift is Kodak camera. Applied to all stores 购物有礼活动:凡在啤酒节期间（12天 自7月2日至13日）单张收银条里的啤酒消费达到一定金额，就可以到本店的客户服务部领取相应的不同价值的礼品。最高奖为柯达照相机。适用于全国所有店 4 Road show: in selected store(5) on July 2-3 , there will be road show which includes dancing, live band and games. As to details, pls. See Page 7. Applied to Shanghai WN, Guangzhou WG, Beijing ZGC, CD DSJ, SZ MLstores 路演: 在选定的5家店内, 在7月2-3日，苏尔啤酒将举办户外路演，包括游戏，舞蹈。详情见第7页,适用于上海武宁，北京中关村，广州万国，成都大世界，深圳梅林店 2006 Beer Festival Instruction 2006啤酒节品类活动的内容介绍 Beer Drinking Contest喝啤酒大赛Applied to all stores 1 时间：两个长周末weekend (周五－周日 Fri－Sun， 共6 天，分别是July 2,3,4, 9 10,11th) 具体比赛时间time: 三轮3 rounds 3:00pm, 5:00pm, 8:00pm 2 每轮参加者participants per round: 6 人 3 Activity: the one who can drink beer (335ml) the fastest can win top prize (6-bottle Sol Beer), the rest participants can win the sunshine prize which worth 5 rmb/pc 活动形式: 6个参加者中，谁能够在最短的时间内喝完1瓶啤酒，就可以赢得大奖6瓶装苏尔啤酒，剩下的5位参与者可以得到厂家提供的价值为5元的参与奖。 4 Prize distribution奖品分配： *top prize and the beer consumed in the contest is provided by Bacardi. 头等