茶叶包装设计论文：文化性语言在茶叶包装设计中的运用.docVIP

茶叶包装设计论文：文化性语言在茶叶包装设计中的运用 【中文摘要】我国作为产茶大国,品类丰富、齐全,茶产业在整个国民经济中发挥着举足轻重的作用。产品销售离不开包装,为了激发消费者的购买欲望,茶包装的竞争呈愈演愈烈的趋势。茶文化是人类悠悠几千年积淀的文化的重要组成部分,在茶叶包装设计中运用文化性语言,融入民族传统元素,可以有效提高产品的文化价值。安吉白茶属珍惜茶树良种,极为罕见,深受民众喜爱,但安吉白茶的销售商家专注于茶叶的交易买卖,忽略了品牌开发,产品包装缺乏文化内涵。本文从运用传统绘画作为图形题材;从书法中汲取灵感;巧妙运用色彩的联想功能;立足传统材料,结合新工艺的创新设计;以民族造型为根基,结合创新理念的包装容器造型设计五个方面详尽阐述增强安吉白茶包装的文化性,提升其品牌形象,加强其竞争力的方法。最后总结了文化性在茶叶包装中体现的重要性。 【英文摘要】China is a tea-producing country, rich category, and complete, the tea industry in the national economy played a pivotal role. Product needs packaging, in order to stimulate consumer desire to buy, the competition was getting tea packaging trends. Tea culture is the accumulation of human culture for thousands of years long period an important part in the culture of tea packaging design in the use of language, into the national traditional elements, can effectively improve the product of cultural values. Anji white tea is a treasure tea varieties, is extremely rare, deeply loved the people, but Anji white tea sales trading business to focus on the sale of tea, ignoring the brand development, product packaging, lack of culture. This graphic from the use of traditional painting as a theme; draw inspiration from calligraphy; clever use of color association function; based on traditional materials, combined with new technology innovation; style rooted in the nation, combined with innovative design concept of the five containers elaborate packaging to enhance the culture of Anji white tea, to enhance its brand image, enhance their competitiveness approach. Concludes with a summary of the tea culture reflected the importance of packaging. 【关键词】茶叶包装设计 文化性 体现 【备注】索购全文在线加好友：1.3.9.9.3.8848 同时提供论文写作一对一指导和论文发表委托服务 【英文关键词】tea packaging design cultural reflect 【目录】文化性语言在茶叶包装设计中的运用 中文摘要 4-5 Abstract 5 引言 7-8 一、包装概述 8-9 二、茶的地位和茶叶包装设计 9-10 三、茶叶包装设计与文化的关系 10-11 四、安吉白茶概述 11-12 1. 安吉白茶的渊源 11 2. 安吉白茶的价值与赞誉 11-12 五、安吉白茶包装的现状与存在的问题 12-14 六、安吉白茶包装设计的文化性体现 14-19 1. 以中国传统绘画为图形题材，对茶包装进行文化定位 14-15 2. 从书法中汲取