我国汽车自主品牌的发展及其贸易对策.docVIP

摘要 汽车产业是国民经济的支柱产业，长期以来，我国汽车产业缺少自主品牌，既受国外汽车企业技术贸易条件的制约，又难以发挥劳动力成本低的优势，致使产品缺乏国际竞争力。因此，确立国产汽车的自主品牌，推动产品的对外贸易已是我国汽车产业的当务之急。 本文认为我国汽车自主品牌的发展及其贸易对策有：增强汽车自主开发能力，积极开发汽车新产品；加强服务贸易，树立自主品牌的良好形象。同时，通过国家的政策支持，实施有效的市场战略和自主创新，进一步，提高自主品牌竞争力。 关键词 汽车产业 自主品牌 发展模式 贸易对策 Abstract Automobile industry is the pillar of the national economy. Over a long period of time, as the automobile industry in our country was restricted by the technology trade with foreign automobile company, and could not take advantage of the low labor costs, as well as lacked Self-owned brand, our product always lacked power of competitive. Therefore, nowadays it is an immediate problem for us to set up the Chinese Self-owned brand and to put forward the foreign trade of the products in automobile industry. The paper pointed out that there are some counter-measures of the development of the Chinese Self-owned brand in automobile industry and its foreign trade. As following, firstly, strengthen the force of developing the product by our-selves and take an active in developing newly automobile products; secondly, advance the service trade and set up an excellent Self-owned brand; at the same time, the government should make much big efforts to support the development of the Self-owned brand, taking use-full marketing strategies and creativity and originality to expand the effects of the Self-owned brand; furthermore, to advance the power of its competitive and drive it into the international market . Keywords automobile industry Self-owned brand the development modes the counter-measure of the foreign trade 目录 我国汽车自主品牌的发展模式 ………………………………………………………4 国产汽车的发展概况…………………………………………………………………4 国产汽车自主品牌的形成及其发展模式……………………………………………5 我国汽车自主品牌发展中存在的问题 ………………………………………………6 国汽技术的边缘化削落了自主品牌的发展意识……………………………………6 重“合资”轻“自主”淡化了自主品牌的价值观…………………………………7 售后服务严重滞后制约着自主品牌的扩展…………………………………………7 我国汽车自主品牌的发展及其贸易对策………………………………………………8 增强自主品牌的自主研发能力，积极开发汽车新产品……………………………8 加强服务贸易，树立自主品牌的良好形象…………………………………………8 实施有效的市场战略，扩大自主品牌的影响……………