孕妇装的现状及其发展前景.docVIP

摘要 怀孕是女人繁衍生命最普通的现象，随着妇女在政治、经济地位上的提高，女性开始参加工作，走向社会，她们对孕妇装的实用性、审美性提出了更高的要求。孕妇装的设计必须与现实的生存条件、生活方式相适应。本文通过对人们当前的现实生存条件、生活方式以及思维方式的研究得出孕妇装设计的现实依据，并以此为依据，结合市场调研分析，具体到孕妇装的特殊穿着要求及着装环境，总结出孕妇装的设计理论及设计原则：孕妇装应该是多品种、高品质的，并能满足孕妇不同环境的穿着要求为目的，设计的更高目标是带给孕妇们精神上的享受，因此设计上必须舒适、合理、注重服装的保护性，重视以人为本的人性化设计；孕妇装设计应该结合流行趋势，追求个性化、多样化、充分满足个人的兴趣、欲望和个性化需求；孕妇装设计要重视对孕妇心理上的研究。 本课题依据企业调研及参阅国内外有关资料，针对孕妇装产业的发展现状、现存的问题、设计的要点、市场的分析及面临的挑战进行分析。孕妇装发展前景的探析不仅对孕妇装的研发及孕妇装行业的发展指明了方向，同时对孕妇装行业的发展也会起到很大的推动作用。通过对孕妇装发展前景的探析，本课题对孕妇装的发展提出了可供参考的建议，也对孕妇装发展广阔的前景也进行了合理的分析，这也是本课题的意义所在。[关键词]：孕妇装 服装行业 市场分析 发展前景 Abstract As a unique role of females in human society, pregnancy is one of requirements for human evolution. With the higher status of females, the higher is the demand for practicability and aesthetic of maternity dress when they actively join social activities and work. As a cloth with specific functionality, its design must be agree well with the present living standard and personal desire.Based on many investigations of maternity dress market and living standards with personality, the present thesis gives the practical evidences of maternity dress design . As for the detailed study,summarizes the design theory of maternity and design principles: maternity should be many varieties, high quality, and can satisfy the requirements of different environment in pregnant women, design for the purpose of higher goal is to pregnant women, the spiritual enjoyment, and therefore must be comfortable, reasonable design, paying attention to the protective clothing, people-oriented humanized design, Pregnant women should be installed design with popular trend, pursuit individuation, diversification, fully satisfy personal interest, desire and individual needs, Maternity design should attach importance to the research on women psychology. This topic research and refer to enterprises according to relevant information at home and abroad, for maternity industry development present situation, the existing problems and design points