娱乐公司模拟创办.docVIP

摘要 随着人们收入水平的上升，对生活质量的要求也逐渐的多样化、高层次化和享电影逐渐成为人们成活消遣的重要组成部分，而在中国的二三线城市，虽然人们收入迅速增加，但是第三产业尤其是娱乐休闲产业发展并不能满足消费人群的消费方向。所以，这样的现状就为在二三线城市谋求发展的投资商创造了机遇。黄骅位于黄渤海经济圈的重要位置，虽是县级市，但也是国家计划大力发展的二类城市，光是一个中捷合作的农场等系列产业，就为黄骅市创造了巨大的税收款项和工作岗位，这无疑成为黄骅人民增收的有力保证，而高收入人群的增加也同样为第三产业的发展创造了很大的发展空间。就当前现状而言，越来越多的高校迁入，青年消费人群的壮大，使黄骅本来就不太发达的第三产业，更显得窘迫。这时候，是第三产业尤其是娱乐性产业发展的绝佳时期。大学城建立，不仅保证了消费人群，也确定了整个消费层次的提高，更带动了整个城市的青春气息和消费观念，所以我们决定将公司致力于电影院及其相关休闲食品和饮品的销售工作，虽然建设初期需要大量投入，但是根据这项事业的前景和市场状况长远计划，这将成为一个先驱产业，并且对当地来说也是不可被复制的产业。 由于我们公司是将电影娱乐和饮品休闲集中于一体的综合性娱乐场所，这个庞大的消费群体不仅给电影院带来商机，同时也给我们公司的奶茶行业带来了机遇。 提到电影消费这个娱乐性产业，人们必然会和休闲饮品联系到一起，这种依附消费也一定会产生事半功倍的市场效果，影院的消费者会就进选择就近购买休闲食品（饮品），而相对本地同行业，本店奶茶又采用了与众不同的系列产品，一定会借助影院的顾客流量，为企业整体创收。两项相关产业相辅相成，便可以创造娱乐休闲产业的销售奇迹。 关键词：电影；三产业；奶茶；娱乐；消费群体；市场；相辅相成；效益。 分类号：TS255.41-TS255.44 Abstract Because our company is movie entertainment and leisure will drink concentrated in a body comprehensive entertainment，This huge consumer groups not only to the cinema to bring the opportunity, but also to the our companys milk tea industry has brought the opportunity。Milk tea throughout the year all have the market, the summer can promote cold drink of milk tea series, winter but make it hot drinks tea series. Can say, milk tea has become an irreplaceable leisure drinks, whether watching TV programs, or date go shopping gossip, and milk tea more and more into a fashionable life consumer goods.Of course not limited to milk tea single product sales, and other such as popcorn etc recreation food sales。And the film part is more able to see it unlimited prospects, in such a second city, peoples income has completely to carry out their own rich entertainment, but the extent of the life here but almost no one can make people comfortable place movies, and see where were going to create a have such atmosphere place, let consumer easy.The entertainment industry that movie consumption, people will and leisure drinks to contact together, this attachment consumption will get twice the result with half the market effe