广州国美物流配送研究.docVIP

题 目： 广州国美物流配送研究 英文题目： Research on logistics distribution of Guangzhou Gome Co., LTD 摘 要 近年来，家电行业竞争形势的日益严峻。整体的物流配送能力和水平已成为广州市国美电器有限公司的又一个至关重要的核心竞争要素。要在未来的市场竞争中获得成功，广州国美必须最大限度地挖掘第三利润源泉，重视物流网络的构建，以配送中心为节点，开展家电连锁销售配送业务。 本文首先介绍广州市国美电器有限公司在物流配送方面的现状及趋势，根据广州国美家电配送的特点，对其淡旺季运力筹备、配送管理、配送中心建设及物流人才战略方面存在的问题进行了研讨。然后针对广州国美物流配送的问题提出相应的优化策略，主要有：合理地进行动力优化调整、标准规范地建设配送中心、科学地管理物流配送、积极引进物流人才，提高从业人员专业水平。 关键词：广州国美；配送；优化策略； Abstract In recent years, household electrical appliance industry competition situation and the increasingly serious. Overall logistics capability and level has become guangzhou gome Co., LTD. And one of the most important core competitive factors. In the future market competition to succeed in guangzhou gome Co., LTD must maximize the mining third profit source, pay attention to the construction of logistics network, to distribution center for node, conduct electrical appliances chain sales and distribution services. It firstly introduces the guangzhou gome electrical appliances Co., LTD in logistics distribution the status and trends, according to the characteristics of guangzhou gome electrical appliances distribution of its subject, preparation, and distribution management, power distribution center construction and logistics problems of talents strategy aerobics. Then for guangzhou gome logistics and distribution of the corresponding optimization strategy, basically have: reasonably dynamic optimization and adjustment, standard construction distribution center and scientific management logistics, and actively introduce logistics personnel, improve practitioners professional level. Keyword: guangzhou gome; Distribution; Optimization strategy 目 录 摘 要 I Abstract II 绪 论 2 一、广州市国美电器有限公司简介 3 二、广州市国美电器物流配送的现状 4 三、广州国美物流配送存在的问题 7 （一）淡旺季运力筹备缺乏计划性 7 （二）配送中心建设不规范，物流设备较陈旧 7 （三）配送管理粗放，对物流工作重视不够 7 （四）缺乏专业物流人才 7 四、广州国美物流配送优化策略 9 （一）对运力进行优化和调整 9 （二）配送中心建设标准化、规范化 10 （三）对物流配送进行科学化管理与集约化经营 12 （四）积极引进物流人才 13