商事如政事--张元济“以政入商”下的文化运作.pdfVIP

商事如政事 ———张元济“以政入商”下的文化运作 黄　 剑 (华南师范大学　 马克思主义学院,广东　 广州　 510631) 摘　 要:民元鼎革之际,中华书局以共和教科书为突破口,抢占商务教科书市场份额。 面对危机,商务 领导人张元济将其丰富从政经验与政治智慧导入商业模式,加之苦心经营政学商三界高端人脉有年,故得 以及时调整并挽回颓势。 商务也适时利用其丰沛人脉,在动荡不安的历史年代夹缝中求生存,以文化出版 事业为桥梁,无分新旧左右、禹内域外,效仿科举大举储才,将各方势力活成一片,使人脉在商务这个“变相 之官场”的平台上,继续在政学商界良性延展,获得了自身历史上义利双赢的黄金时代。 关键词:张元济;商务印书馆;以政入商;丰沛人脉;文化运作 中图分类号:K258;K825.81　 文献标识码:A　 文章编号:1005-605X(2016)04-0089-08 Commercial Business Like Political Affair ———Zhang Yuan-ji’s Culture Practice with His Commercial and Political Opinion HUANGJian (School of Marxism,South China Normal University,Guangzhou510632,China) Abstract:The Chung HuaBook Companytriedtooccupythemarket of thecommercialtextbooksthroughrepublicantext- books during the 1911Revolution.The leader of the Commercial Press,ZhangYuan-ji,whowasof great political intelligence and abundant experience andwasalsowell known amongthepolitical,businessand education circles,resolvedhighly adaptive solutions tothe crisis.Imitatingthe imperial examination system,the Commercial Presssbasedon all kindsof cultural publica- tion nomattertheoldorthenewthings,orthethingsinChinaorabroad.AndtheCommercialPressswasabletosurviveinthe turbulent times also by extending its ample interpersonal relationship so that it then developed well under the leadership of Zhang Yuan-ji and maintained its position among political,business and education circles.At the same time the Commercial Presss had been keeping great benefit and good reputation. Key words:Zhang Yuan-ji;the Commercial Press;engaging in business based on political career;ample interpersonal relationship;cultural practice 　 　 满清亡于亲贵之手,是亲历过清季高层政治斗争的 商务印书馆内外合理流动。 张元济的“以政入商”——— 张元济的切身感悟。 故在其执掌商务印书馆后,大刀阔 将政治智慧与丰