未来5年,医药新产品营销突围六大方略（Six major strategies for breakout of new product marketing in the next 5 years）.docVIP

未来5年,医药新产品营销突围六大方略（Six major strategies for breakout of new product marketing in the next 5 years） Introduction: market segmentation space more and more small, more rational consumer behavior, the price of a bloody fight, when the weight loss products difficult, Xian Li Xiu quickly slimming Limited Lin Mu (International) and modern food Co Ltd, has created the myth of the industry by the sun baked and Ashampoo the inventor Mr. Li Zhaosen Kongming in research, marketing integration and planning the whole body quickly lose weight set show expanded circle, miracle won the tens of millions of orders like in 2006 Xian rum, in health care investment will also recruit windfall profits, in Hangzhou, Tianjin, Chongqing, Xian and other markets the impressive performance record, and to spark Liaoyuanzhishi rapid expansion to the national market. Quickly lose weight quickly expanded vertical circle show attracted industry attention, so we write this planning record, and to share with everyone, hope to have reference for peers. From the whole, quickly lose weight set show expanded planning success circle not only benefited from accurate product differentiation strategy, more important is to grasp the market opportunities, create a slimming snack food market to achieve a big victory, blue ocean strategy. The fat market is filled with smoke! People in the circle of medical and health products know that losing weight is the most competitive market and the product is the most difficult to operate. In major cities, every year will be staged a weight loss war, in addition to several major brands are more stable, basically in a large number of small and medium brand melee status. 30 slimming products are born in China every year, but at the same time, more than 20 of them are eliminated by the market, and the remaining products are hard to escape. The difference is only the time. The weight loss market is mainly composed of diet pills and slimming health products (such as slimming tea,