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有争议的运营商精确营销（Controversial operators, precision marketing）.doc

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有争议的运营商精确营销（Controversial operators, precision marketing）

有争议的运营商精确营销（Controversial operators, precision marketing） Mass marketing has no advantage operators need precise marketing (Page 1) - operators and operator - Communication Forum home | Chinese - Powered by Discuz first communication community Archiver! Communications home ? operators / operators ? popular marketing has no advantage; operators need accurate marketing View the full version: popular marketing has no advantage, operators need accurate marketing Wingspan grand 2011-7-20 14:48 Popular marketing has no advantage, operators need accurate marketing With the increasingly fierce competition in the domestic telecom market, telecom operators are gradually changing from technology driven to market driven and customer driven. Facing the customers diversification, hierarchy and individual demand, popular marketing has lost its advantage. Based on customer information, customer value and behavior, in-depth data analysis of the accurate marketing concept has gradually been accepted by major telecom operators. Then, how can telecom operators realize accurate marketing? First, based on the management analysis system to form a unified customer view, to achieve market segmentation The most important thing for telecom enterprises to implement accurate marketing is to carry out market segmentation. Through a comprehensive, systematic and thorough analysis and study of the market goal, it is the basic work of marketing to find the target market clearly and accurately, and it is the first link of the accurate marketing. If we do not carry out market segmentation work fully and effectively, we can not make precise marketing. Therefore, telecom operators should take market segmentation research as the most important task. Carry out market segmentation research purpose is not only the general characteristics of the market in accordance with the division of the specific market, also includes the study of customer demand characteristics and consumer purchase behavior, find the t