有仁有朋友 解读好丽友成功要素（There are friends, friends, interpretation of Orion success factors）.docVIP

有仁有朋友 解读好丽友成功要素（There are friends, friends, interpretation of Orion success factors） In the early 90s, Orion began to test the Chinese market. After more than ten years of quiet cultivation, Orion has developed into an across four categories, with annual sales of more than 3 billion yuan comprehensive food enterprises. The latest Nelson retail market research showed that Orion ranked among the top four categories. Orion why can be in the international well-known brands of fast selling industry foothold and success? At the Beijing headquarters, the reporter met Mr. Zhang Shijie, general manager of Orion (China). Mention Orion, we naturally will think of that classic advertising words: Orion, good friends. However, for Orion, this is not just a simple ad, it is our culture, it has been deeply integrated into all aspects of business, into every good friend Li bones. For Orions success, Zhang explained. A consumers bosom friend Orion good friends first reflected in consumer relations. Orion will always treat consumers as its friends and even their families. In Orion, the most talked about is what you do not eat, absolutely will not produce. In the product design process, Orion insisted on the consumer health first, followed by the delicious. As a simple example, Orion has been paying close attention to the trans fatty acid effects on health, and formulate the relevant promotion plan, taking many practical measures, such as adjusting formula, require suppliers to improved hydrogenation technology, to reduce or even eliminate the product in the content of trans fatty acid. At the end of last year, Orions full line of products has been the realization of zero trans fatty acids (according to the national standard of food safety pre packing food nutrition labeling standard), it provides consumers with a safe, healthy, delicious food promise. To ensure the quality of products as a leading and homogeneous, Orion uses a seamless whole quality management system from raw material