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新晋经销商,如何踏上成功的快车(New dealers, how to set foot on the success of the express train)
新晋经销商,如何踏上成功的快车(New dealers, how to set foot on the success of the express train)
The new dealer refers not previously engaged in the food industry or previous food enterprises or dealer sales staff after a period of time to exercise and the accumulation of entrepreneurial dealers boss transformation, their birth is a product of development of the food industry,
The dealers in this article refer to the entrepreneurial dealers who are transformed by their sales staff and become their own bosses:
A, has the potential of some latecomers become the first of the lofty sentiments and aspirations. But because the wading is not deep in the product selection,
The lack of experience in market operation and team management, in the process of the development of the company not with their own reality, aggressive, impetuous, delusional eat a fat.
Two, the business has just started, the companys brand image and brand influence has not been established, popularity is small,
Small influence, less customers, less products and so on, leading to no trust relationship between the company and the customer.
Three, , , thought is serious, because the company has just started its own limited strength, feel powerless in the course of the market, manufacturers hope to give more support to help yourself, so motionless for manufacturers to policy, to support costs, resulting from the view of enterprises the dealer.
Four, lack of personnel, the company in the start-up stage, the strength is still relatively small, the prospects for development is still unknown, it is difficult to attract experienced employees.
Fast growth strategy for new distributors
Case:
A market level of original boss Lee salesman in his uncles company, after 2 years of hard work from an ordinary clerk to the business manager, responsible for the companys a national beer brand and a province famous beer brand sales, nearly a thousand stores and C circulation and D hotel he and the boss are very familiar with, customer relat
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