效果评估让广告更有效（Effect evaluation make advertisement more effective）.docVIP

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效果评估让广告更有效（Effect evaluation make advertisement more effective）.doc

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效果评估让广告更有效（Effect evaluation make advertisement more effective）

效果评估让广告更有效（Effect evaluation make advertisement more effective） Often, companies say, I know half of my advertising costs are wasted, but I dont know which half is wasted.. In order to avoid or reduce the waste of advertising expenses, one thing must be done - -- background Enterprises should be good at assessing the effectiveness of advertising As the owner of an enterprise or the chief responsible for advertising and promotion planning, have you had one or more questions as follows: how many people are watching (listening) to our advertisement? How many people left an impression on the advertisement after seeing the advertisement? How many people are motivated by the influence of advertising? Have the sales of products been effectively promoted since the advertisement was released? What are the direct effects of advertising on improving the visibility of enterprises and products? After seeing our ads, how many people are more keenly aware of our brand or company name? Because of advertising, in an objective and subjective way to buy our products or services have a favorable impression of how many people? How many people have seen the characteristics, advantages and interests of our products or services by looking at our ads? There are more other problems...... In the information explosion society, consumers can accept the information more and more limited, so that companies often say: I know I have half of advertising is wasted, but I dont know which half is wasted. How to make advertising more effective has become an important topic of business activities. And the timely evaluation of advertising effectiveness can help enterprises to find out the problems in the process of advertising communication, and put forward some suggestions to solve the problem. Significance (1) to help enterprises choose effective media; The audience of different media contact situation is different, especially in the developed abnormal communications industry today, the differences were