新富阶层引发营销创新（New rich class leads to marketing innovation）.docVIP

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新富阶层引发营销创新（New rich class leads to marketing innovation）.doc

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新富阶层引发营销创新（New rich class leads to marketing innovation）

新富阶层引发营销创新（New rich class leads to marketing innovation） China has now become one of the most polarizing countries in the world. In this emerging market, the new rich class is a remarkable rise at an alarming rate, but with their strong desire to create wealth and wealth accumulation rate does not match the new rich class is to keep the rich skills as well as the lack of market can be provided to this group of consumers are lack of. A thorough and systematic study of high-income groups in China is the basis of all marketing initiatives. At present, different institutions in China are carrying out the study on the stratification of social structure, but there is no uniform standard. Research for high income group has just begun, the size of this group, values, preferences, needs of various characterization have not been properly described, therefore can not be before the start of market segmentation and accurate positioning. Because of this, the first fully reflect the trend and characteristics of financial investment Chinese urban high income groups, the golden sunflower financial index was first introduced in October 2003, recently, by the China Merchants Bank commissioned investigation company also released the first gold sunflower financial index report. First, the new rich class financial management of new trends According to the report, the high income groups has increased for the existing investment tools of cognition and utilization, on their choice of more rational and diversified; high income groups, professional financial management capacity of a slight increase over last year. The report also shows that the positive incentive effect of investment behavior of the macro environment Chinese society on high income groups than a slight increase last year, although due to the negative impact of rising prices, for their income factors judgement effect is slightly lower than last year. In general, high-income groups are more satisfied with their income, and more